F3i Innovation Grantee Spotlight: Senseen

Regenerative agriculture is moving from a niche practice toward a much larger market opportunity. In a June 2026 report, Grand View Research valued the global regenerative agriculture market at $14.5 billion in 2025 and projects it to grow to $49.1 billion by 2033. Large food companies are also setting ambitious acreage goals: PepsiCo says it is working toward 10 million acres under regenerative, restorative, or protective practices by 2030; General Mills has also set a goal of advancing regenerative agriculture across one million acres. Consumer interest is growing alongside those commitments too.

To achieve this, growers are being asked to improve soil health, reduce emissions, use water and fertilizer more efficiently, and build resilience while they are managing weather volatility, commodity prices, labor costs, input costs, and thin margins. The transition can require new equipment, new practices, technical knowledge, and upfront spending, while the financial return may take time and can vary significantly by crop, geography, and weather. McKinsey’s analysis of U.S. regenerative agriculture identifies upfront investment, uncertain ROI, lack of technical know-how, and insufficient financial and social support as major barriers to adoption.

One challenge in this transition is that regenerative agriculture is difficult to measure. There is still no universal consensus on exactly what qualifies as regenerative agriculture, and researchers distinguish between defining it through practices and defining it through outcomes such as healthier soils, lower emissions, greater biodiversity, or more resilient production. USDA researchers similarly note that outcomes central to regenerative agriculture, including soil health and nutrient losses, can be challenging to measure reliably, with existing assessment methods often requiring multiple tests and significant cost or labor.

Senseen, one of F3i’s 2025 innovation grantee awardees, addresses one of the bottlenecks between the stated goals of regenerative agriculture and a grower’s ability to measure what is being managed to that end. A grower can change a management practice, but they need to know what that change is doing to the crop, and traditional tissue analysis can require sending samples to a laboratory and waiting one to two weeks for results. During that interval, crop conditions keep changing, and the window of opportunity for a particular intervention may pass. Senseen’s NutriScope helps growers measure Brix, nutrients, and other plant-health indicators in crops when decisions are still actionable. By providing nutrient measurements and stress indexes, growers can adjust inputs in a targeted way at the right time.

Long term, Senseen’s vision spans the entire food production chain to prove what different practices produce in the end. The company aims to measure key attributes of food products, including Brix, nutrient and vitamin content, antioxidant levels, titratable acidity (TA), and other quality indicators. This would could create a feedback loop in which growers and food companies are not just tracking whether a regenerative practice was used, but beginning to understand whether different production systems are associated with measurable differences in crops and food products.

The company’s early technology was inspired by French agronomist Olivier Husson, whose work examines biological processes through measures including pH and oxidation-reduction potential (Redox). Senseen’s first-generation scanner, developed in 2021, measured pH, redox, Brix, and conductivity. About 200 units were deployed, giving the company an early opportunity to test both the technology and how growers responded to it. The second-generation NutriScope was completed in 2023, followed by the company’s first seven crop calibrations in 2024 and commercialization in the United States in 2025. In the last 15 months, Senseen has sold 600 units, enabling approximately 1.3 million scans.

F3 Innovate is helping Senseen move that vision into the U.S. market. Today, Senseen needs crop-specific calibration data, access to growers, field validation, credibility with commodity organizations, and enough real-world testing to make its models reliable across different conditions. Senseen received a $50,000 Innovation Grant to support calibration over the last year. Through that grant, early validation, connections into the agricultural ecosystem, and a TerraTech intern who supported grower outreach and data collection, F3 Innovate has helped Senseen address several stages of the commercialization process at once.

Moving an agricultural innovation from a promising product to something growers can effectively use requires calibration, validation, relationships, talent, and repeated testing in real operating environments. For Senseen, those pieces are helping turn a measurement tool into infrastructure growers can use to make regenerative agriculture more measurable and actionable. This systems-based approach, spanning funding, industry partnerships, and talent development, is the role F3 Innovate is designed to play.

Learn more about Senseen at: https://www.senseen.com/