'Central to the Valley' Toolkits Now Available

Now that the Central to the Valley brand has officially launched, the next phase of the work begins: helping farmers, businesses, and community partners bring the brand to life across the Central Valley food system. To support that effort, we’re excited to introduce the new Central to the Valley Toolkit Series — a collection of ready-to-use resources designed to help partners successfully onboard into the brand and begin promoting local food in a cohesive, community-driven way.

Whether you’re a farmer, retailer, restaurant, distributor, or community partner, these toolkits provide practical marketing tools, messaging guidance, promotional assets, and direct support to help you connect consumers with the incredible food and farmers that make our region unique.

These new toolkits include:

• Social media assets

• Messaging guidance

• Marketing templates

• Promotional materials

• Brand resources

• A direct booking link to connect with our team

The toolkits are created for:

🌱 Farmers & Producers

🛒 Retailers & Distributors

🥗 Restaurants

🤝 Community Partners

Tell us about your role in the food system and we’ll send the toolkit that best fits your work. Learn more and fill out the toolkit request form at: https://www.centraltothevalley.com/partner-with-us

Central to the Valley celebrates the farmers and food of the San Joaquin Valley’s Fresno, Merced, Madera, Tulare, and Kings counties, sharing their stories to inspire pride in the region and connect communities with fresh, seasonal, locally grown food. This project is funded by F3 Local, through a partnership with CAFF (Community Alliance with Family Farmers).