Request for Proposals: 'Central to the Valley' Implementation Project

Following the launch of the Central to the Valley  brand, the F3 Initiative is excited to announce a new Request for Proposals (RFP) to support the next phase of this work. The launch brought together farmers, partners, and community members to introduce a regional brand designed to strengthen connections to Central Valley agriculture and elevate the farmers at the heart of our food system. With the brand identity, messaging, website, and digital toolkit now in place, the focus turns to real-world implementation and adoption across the region.

The Central Valley Community Foundation (CVCF), through the F3 Initiative, is seeking an organization, marketing firm, consultant, or team to help bring the Central to the Valley brand to life across the five-county region. This work will focus on practical, on-the-ground efforts to expand visibility and use of the brand through outreach, events, and materials that engage farmers, partners, buyers, and the broader community. The goal is to ensure the brand is not only recognized, but actively used to support local agriculture and strengthen the regional food system.

Proposals are due by May 8, 2026 at 11:59 p.m. PT

Download the full RFP below for application requirements and submission instructions.

RFP_Central to the Valley - Implementation Project.pdf

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